This phase can be as brief or extended as necessary for your project. Often this entails meeting with the client, the project team and in some cases the potential target audience in order to define the marketing project requirements and to discuss options to successfully meet these requirements. We also conduct an industry and competitive analysis where necessary, and prepare a scope document that includes:

Finalized project plan containing reviews, milestones and deliverables
Industry and competitive analysis findings and recommendations
Solution set overview in areas such as creative or technical approach